Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-31519-1_9.html Künstliche Intelligenz sucht KünstlerIn: KI in Marketing & Sales – Erfolgsmodelle aus Forschung und PraxisAbstractZusammenfassung Künstliche Intelligenz macht große Fortschritte, wird immer intelligenter und hat immer stärkeren Einfluss darauf, wie Marketing gemacht wird. Ein Bereich bleibt jedoch unerreicht für künstliche Intelligenz: Die Spitze der Marketingwertschöpfungskette – wo Strategie nicht nur optimiert oder ausgeführt wird, sondern wo sie neu erfunden wird. Kurz, der Bereich im Marketing, der fast schon Künstler erfordert. Wir stellen drei Beispiele vor, die besonderes kreatives Denken erfordern und entwickeln so den Turing-Test für künstlerische Intelligenz.Suggested Citation Gordon Euchler & Nils Liedtke, 2021.\"Künstliche Intelligenz sucht Künstler,\"Springer Books, in: Meike Terstiege (ed.), KI in Marketing & Sales – Erfolgsmodelle aus Forschung und Praxis, pages 143-152,Springer.Handle: RePEc:spr:sprchp:978-3-658-31519-1_9DOI: 10.1007/978-3-658-31519-1_9 Download full text from publisherTo our knowledge, this item is not available for download. To find whether it is available, there are three options:1. Check below whether another version of this item is available online.2. Check on the provider\'s web page whether it is in fact available.3. Perform a search for a similarly titled item that would be available. Corrections All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item\'s handle: RePEc:spr:sprchp:978-3-658-31519-1_9. See general information about how to correct material in RePEc. For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: . General contact details of provider: http://www.springer.com . If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about. We have no bibliographic references for this item. You can help adding them by using this form . If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the \"citations\" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation. For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com . Please note that corrections may take a couple of weeks to filter through the various RePEc services.